Samsung, the Korean phone maker that sealed last week an agreement with Mumbai Indians (the Mukesh Ambani-controlled IPL team), could outshine Vivo (the title sponsor) in getting mileage from the premier league via its relation with the city that crates largest advertising incomes in India.
Two executives of the industry claimed to the media that what Samsung has intended can efficiently indicate surprise attacking the Chinese phone manufacturer that had invested Rs 2,200 Crore for supporting biggest money spinner of cricket for 5 Years. “Samsung has aimed its support in a way that can ensnare Vivo in the forthcoming IPL,” claimed one of the officials.
The MI agreement, expected to be valued at Rs 25 Crore, comprises Samsung branding to be shown on the front of training jerseys, players’ jerseys, perimeter boards, and players’ dugouts as well as tickets.
The North stand of Wankhede stadium in Mumbai will be dubbed as the Samsung North Stand and the screens will play only ads related to Samsung. The firm will also set up a raft of different branding slots.
A spokesperson of Samsung verified the financial support, but refused to answer on questions about a possible ambush. Vivo did not answer to media’s questions.
Samsung, as per Hong Kong-located Counterpoint Research, was the 2nd biggest handset manufacturer in India, with a share of 23% in the quarter from October–December and Chinese firm Xiaomi ruling the sector with 25%. Vivo, Lenovo-Motorola, and Oppo are placed in the 3rd place with shares of 6%. Sales information for the quarter from January–March is yet to be issued.
The research firm claimed that Chinese companies such as iTel (213%), Xiaomi (259%), Vivo (115%), Huawei (165%), and Oppo (104%) were the quickest developing handset manufacturers during 2017. Jointly, the Chinese companies had grabbed 54% share of the handset market in India in 2017, as compared to 34% a year before that.